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Band Merchandise Promotion

Presentation earns you a lot of brownie points.

When it comes to selling your wears, there’s a butt-load to know. Especially if you’re DIAY (Doing It All Yourself). From understanding the basics of design to specific tactics for moving more swag, you’d probably have to earn yourself a degree in band merch if you wanted to cover all of your bases (not much fun if you’re making out… you know, bases?).

So here’s what you do. You start with the basics, like the butt-kicking Shaolin monk you are. It’s not about the 10,000 strikes you’ve practiced once; it’s about the one strike you’ve practiced 10,000 times. Get good at the basics and you’ll always be ready to take things to the next level.

And we’re going to take things to the next level by delving into some specifics. Onward, march!

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Vintage Merchandise

Can you dig it, man?

Some things never go away, despite their adverse effect on humanity. Mullets. Fanny packs. Parachute pants. Furry boots. What’s really melting all the ice caps? The previously mentioned items (plus Paris Hilton, obviously). Population earth continues to make many blunders and missteps in the fashion world, leaving a giant stain on society’s enormous butt.

Conversely, some styles are just as cool now as they were back then. When is back then? That’s a little harder to define. It seems that people’s interests have only diversified in the last 10 to 20 years. Some people would define the 80s as vintage, even though many of us still remember it like yesterday (am I showing a bit of age?). Even today, it’s not impossible to find pockets of rockabilly and pinup culture, dreadlocked hippies, and long-haired leather-wearing hair metal rockers with perms. This could be going on in your own backyard. Sounds like a scary party to me.

Movies like The Wedding Singer, Austin Powers, Starsky & Hutch or TV shows like That ‘70s Show continues to bring back classic and vintage style to the eyes of the modern viewer. You might remember Napoleon Dynamite from 10 years back, with his suave brown, tweed suit. Yep, that would be an example of timeless vintage fashion. Hardcore!

This doesn’t mean that everything you see on the silver screen or the small screen is cool. Oh god no. I’m sure you could still catch Richard Simmons workouts or Twisted Sister music videos if you really wanted to. Do a quick Google search on both and see what you find.

Ugh. Right?

So let’s not be too quick to squeeze into our bell bottoms and go disco dancing. There is definitely good and bad vintage wear. Here’s how to take some cues from vintage design and incorporate it into your own swag. 

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