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Various political campaign buttons from 1988

This image embodies a lot of the ideas we'll be talking about.

If it were up to me, I'd probably put penguins or elephants on my button designs. Not for any particular reason. I just happen to like them, and I'd rather stand out and go down in flames than do the tried-and-true and wade around in obscurity.

However, for the purpose of this article, I've curated some of the more traditional methods for creating compelling campaign button designs. Use them wisely, Jedi.

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Political campaign buttons

Combining humor and cultural references; now that's an artform.

So, you're looking to create a tagline for your campaign. Well, it's good that you're doing your research, because you can't just throw anything on your promotional materials (like "Are You Thinking What We Are Thinking?" a la the Tories in Britain). No, you should probably put a little thought behind what you want to say.

It's like Dewey Finn in The School of Rock ("I have been touched by your kids… and I'm pretty sure that I've touched them."). Sometimes even when the intention of the message is good, what it's actually communicating to the audience can be entirely different.

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0 Comments | Posted in Promotion