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Various political campaign buttons from 1988

This image embodies a lot of the ideas we'll be talking about.

If it were up to me, I'd probably put penguins or elephants on my button designs. Not for any particular reason. I just happen to like them, and I'd rather stand out and go down in flames than do the tried-and-true and wade around in obscurity.

However, for the purpose of this article, I've curated some of the more traditional methods for creating compelling campaign button designs. Use them wisely, Jedi.

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Goofy looking children

Goofy-looking children can only help your cause.

So, as a politician, you have to get away from the High School popularity game and really start caring for people. Certainly, we have more than a few historical examples of people that were unusually cruel and dictatorial, but that doesn't really fly anymore. You have to be Barney the purple dinosaur on the side of the majority.

You think I might know something about that? No way, man. People like me, but it's more you're-that-funny-but-annoying-and-incessant-comedian kind of way. I'm sorry, but you're on your own with this.

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